This post is part of the Publishing Resources Guide. Read more about Pre-Publication.
Having an Amazon Author Central page is an excellent way to display all your books for sale on Amazon in one place. It gives a reader a quick and easy way to find – and buy! – all your books at once. It also allows readers to follow your profile and get alerts when you publish a new book. These are both free and fantastic opportunities for passive marketing that you don’t want to miss. Once it’s set up it’s easy to maintain by making sure your new books show up there and occasionally refreshing the other elements of the page.
Not sure what an Amazon Author Central Page is? Check out these great examples:
Notice what you can do with your page:
- Post an author photo and bio, introducing yourself and making you more personable to the reader
- Share your latest blog posts
- Include book trailers and other videos
- List your website, where readers can find whatever you want them to find at the site you control
Note: you don’t have to have published the book through KDP to have an Author Central page. Anyone with a book for sale on Amazon can set up a page.
Here are some resources to help you get your page set up:
The Author Central page on Amazon’s KDP help pages. This will help you get started if you already have a KDP account.
How to Create a Professional Author Page in Amazon Author Central from Kindlepreneur.com. This gives a great rundown on what the page is and how to utilize the many different features it offers. A great read for everyone, even if you’ve already linked up a few of your books to your Author Central page.
I hope these resources help you get your page set up and looking snazzy!
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